What is the Roadmap for Conferences and Trade Shows?

How will the learning continue? Hear what Dscoop and DRUPA think!

Trade shows and Conferences pretty much stopped with the Covid-19 pandemic. Many organizations tried virtual meetings, but attendee engagement was generally poor. Interestingly, reports are that many companies’ sales were unaffected by their absence from trade shows and Conferences, and in fact they saved money by not participating. Does this experience mean Conferences and Trade Shows will die off?

Companies can coast if they have good momentum and especially if their competition also coasts. However, when competitors start pedaling again, companies that ignore trade shows or Conferences will fall behind.

Peter van Teeseling
COO @Dscoop
Peter has seen magazines launch in print, shift to digital, and love print again. He has witnessed the massive success of direct mail campaigns, email campaigns, and the power of combining the two. He started in traditional print and moved into digital asset management and web-based solutions related to offset and digital print. Yes, with more than 20 years in printing, Peter has experienced the industry’s many transformations first-hand. It’s one of the many valued qualities he brings to the Dscoop community, having been part of the leadership team since 2011. As Regional Director, Peter helped establish Dscoop in Europe, the Middle East, and Africa, and supported the volunteer leadership building the community’s membership and culture that it is known for today. Since 2016, Peter has supported the Dscoop team with all things operational. Peter lives in The Netherlands with his wife and three sons. He loves traveling with his family.
photo of MC Elias – Information Resource

MC Elias – Information Resource
Dscoop Community Success Manager for the Americas @Dscoop
MC brings four years of non-profit experience to the Dscoop team, where she managed highly diverse and inclusive communities. She thrives by empowering others to achieve their goals and by creating meaningful relationships. Having once planned an event for 550 people on a budget of $200 and two large cakes, she describes herself as solution-oriented, creative and resourceful. MC has a bachelor’s degree from George Mason University in Sociology and a minor in Spanish (a small homage to her Peruvian roots). MC is currently taking a certification course from the University of South Florida on Diversity, Equity and Inclusion in the Workplace. In her free time, MC enjoys dance workout classes, hiking and painting, and is an avid animal lover. She has recently found a strong passion for the outdoors and took her first semi-solo camping trip.

Sabine Geldermann
Project Director Print Technologies @DRUPA
Sabine Geldermann entered the international trade fair business in 1992 after graduating from Johannes-Gutenberg-University Mainz (Department of Translation, Linguistics and Cultural Studies with a focus on Business Administration) and an Erasmus exchange semester abroad at the Université libre de Bruxelles (ISTI-Cooremans). She started her professional career at leading international trade fair organizers such as Blenheim International, Miller Freeman and Reed Exhibitions. During her career she has been responsible for various international trade fairs with a dedicated focus on the strategic development and further internationalization. Before joining Messe Düsseldorf in 2013 as Director of drupa and Global Head Print Technologies, she was a member of the divisional management of the largest technical scientific network for engineers, the VDI, Verein Deutscher Ingenieure e.V. (Association for German Engineers). The long-term experiences in the international trade fair business, link